Brand Library

Creator marketing, brand by brand

Real creator posts and the creators behind them, for the brands everyone briefs against. Each brand has a content-examples page and a top-creators page — new brands publish as their data verifies.

10 brands

Alani Nu

Energy & supplements. 955 creators posted about Alani Nu in the last 12 months.

955 creators1,378 tagged posts
Content examples Top Alani Nu creators

Alo Yoga

Yoga & athleisure. 1,029 creators posted about Alo Yoga in the last 12 months.

1,029 creators1,499 tagged posts
Content examples Top Alo Yoga creators

Charlotte Tilbury

Makeup & beauty. 2,726 creators posted about Charlotte Tilbury in the last 12 months.

2,726 creators4,158 tagged posts
Content examples Top Charlotte Tilbury creators

e.l.f. Cosmetics

Makeup & beauty. 1,714 creators posted about e.l.f. Cosmetics in the last 12 months.

1,714 creators2,437 tagged posts
Content examples Top e.l.f. Cosmetics creators

HOKA

Running shoes. 1,049 creators posted about HOKA in the last 12 months.

1,049 creators1,795 tagged posts
Content examples Top HOKA creators

Lululemon

Athleisure & apparel. 2,132 creators posted about Lululemon in the last 12 months.

2,132 creators3,713 tagged posts
Content examples Top Lululemon creators

Rare Beauty

Makeup & beauty. 1,974 creators posted about Rare Beauty in the last 12 months.

1,974 creators3,091 tagged posts
Content examples Top Rare Beauty creators

Rhode

Skincare & beauty. 3,142 creators posted about Rhode in the last 12 months.

3,142 creators5,491 tagged posts
Content examples Top Rhode creators

Starbucks

Coffee & drinks. 943 creators posted about Starbucks in the last 12 months.

943 creators1,246 tagged posts
Content examples Top Starbucks creators

Trader Joe's

Grocery & food. 1,065 creators posted about Trader Joe's in the last 12 months.

1,065 creators1,341 tagged posts
Content examples Top Trader Joe's creators

Category intelligence

Whole categories tracked end to end — every brand, every live creator ad. Figures appear where a published report backs them.

Protein & Functional Drinks

Protein coffees, shakes and functional RTDs — one of the loudest creator categories in CPG.

97 brands100 ad creatives
Slate Milk report · June 2026

Snacks

US snack brands and the creator ads they run — the largest creative set we have published.

155 brands2,848 ad creatives
PowerUp Snacks report · July 2026

Better-For-You Food

Health-led pantry and meal brands, mapped by hook, format and creator tier.

116 brands969 ad creatives
Elizabeth’s report · July 2026

Home Fragrance

Candles, diffusers and home scent — tracked live.

Dataset live · report in production

Meal Kits & Boxed Food

Subscription meal kits and boxed food brands — tracked live.

Dataset live · report in production

Cafés & Bakeries

London cafés and bakeries and the local creators around them — tracked live.

Dataset live · report in production

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