Brand Library · Makeup & beauty
Top creators posting about e.l.f. Cosmetics
1,714 tracked creators tagged @elfcosmetics in the last 12 months. These are the biggest of them — ranked by audience, with computed engagement and average views.
1,714creators posted about e.l.f. Cosmetics
2,437tagged posts tracked (12 months)
24ranked on this page
11.P A I G E L I L L I A N
@thepaigelillian929K followers · 1.0% eng · 311K avg views · 1 tagged post
23.C R Y S T A L N I C O L E
@iamcrystalnicolee664K followers · 3.1% eng · 368K avg views · 1 tagged post
Want to see what their e.l.f. Cosmetics content actually looks like?
See e.l.f. Cosmetics content examples ›How this page is built
We continuously track a live database of 2.3M+ creators. This page shows public Instagram posts that tag @elfcosmetics — organic and paid together — over the last 12 months, and the creators behind them. Tagging a brand doesn’t mean a post was sponsored.
e.l.f. Cosmetics is a trademark of its owner. Sup is not affiliated with or endorsed by e.l.f. Cosmetics. If you’re featured and want changes or removal, email hello@sup.co.
FAQ
e.l.f. Cosmetics and creators: common questions
Yes. We have recorded 1,714 creators posting about e.l.f. Cosmetics and tagging the brand, across 2,437 posts in the last twelve months. This page shows 18 of those posts and 24 of those creators.
The largest accounts tagging e.l.f. Cosmetics include @araqueenbae, @livshine_, @jesswang.pastry, @iriskendall, @garbo.zhu and @rachaelkirkconnell. The most frequent is @livshine_, with 3 tagged posts in the window. A creator tagging a brand is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the creators on this page, 100% are macro creators (500,000 and above). The median has 885K followers and the average engagement rate is 2.8%.
No. We are not connected to e.l.f. Cosmetics and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at e.l.f. Cosmetics and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the makeup & beauty category and collect the posts where a creator tags them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Does e.l.f. Cosmetics work with creators?
Yes. We have recorded 1,714 creators posting about e.l.f. Cosmetics and tagging the brand, across 2,437 posts in the last twelve months. This page shows 18 of those posts and 24 of those creators.
Which creators post about e.l.f. Cosmetics?
The largest accounts tagging e.l.f. Cosmetics include @araqueenbae, @livshine_, @jesswang.pastry, @iriskendall, @garbo.zhu and @rachaelkirkconnell. The most frequent is @livshine_, with 3 tagged posts in the window. A creator tagging a brand is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does e.l.f. Cosmetics attract?
Across the creators on this page, 100% are macro creators (500,000 and above). The median has 885K followers and the average engagement rate is 2.8%.
Is this page affiliated with e.l.f. Cosmetics?
No. We are not connected to e.l.f. Cosmetics and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at e.l.f. Cosmetics and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the makeup & beauty category and collect the posts where a creator tags them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
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