For brands & agencies

Manage & Scale
Your Creator
Programs on
Autopilot

Our team and our AI agents run sourcing, outreach, negotiation, contracts, payments and tracking. The brief and every approval stay with you. You only pay creators for posts that go live.

  • $0 a month
  • Creators matched in 48 hours
Try for freeRequest a demo

BONUS: get a free 100-competitor intelligence report for your brand.

4.7Trustpilot

Trusted by 650+ brands and agencies

The Problem

You pay for an influencer tool, but still do admin.

Sourcing, chasing, contracts, payments and reporting take 60% of the week before a single creator is booked.

  • You hold back budget

    The money was there to spend, and the team could not run enough campaigns to use it.

  • You overpay creators

    With only a dozen creators who fit, there is nothing to compare their price against.

  • You can’t test enough

    Admin caps how many creators you can run, so the test that would have worked never happens.

  • Your team is in pain

    Nobody took the job to do data entry.

  • You work off bad data

    The rates and follower counts in the tool are months out of date.

  • You can’t find the right ones

    The search shows only the creators it last scraped.

Our solution

Sup is a done-for-you service that takes the admin off your team. There is nothing new to learn.

We are a fully-managed AI platform that pairs brands with micro and macro creators who produce user generated content on demand and at scale.

Top posts from six live niches in our own dataset. Views are those posts’ real figures.

Campaign playbook

Whatever campaign you want to run, we run it.

Choose from 18 campaign strategies, or mix them. We run whichever you pick.

  • Influencer gifting & product seeding

    Nano and micro creators receive product and post about it. It is the cheapest reach per dollar and the biggest source of UGC.

  • UGC for paid ads

    Creator content with the rights included, licensed for Meta and TikTok ads and delivered in three weeks.

  • UGC for organic feed

    The same creator content, posted on your own handles, keeps your feed active without a studio.

  • Spark Ads, partnership ads & whitelisting

    Your ads run from the creators’ own handles, which reads as more authentic, lowers CPMs and gives you more creative to test.

  • Always-on creator retainers

    A monthly cohort of the same creators posts fresh content each month, so awareness and reviews build over time.

  • Brand ambassador programs

    Creator deals that run for several quarters. The association with your brand deepens and the cost per post falls.

See every campaign we run ›

Customers

Who is this for?

Built for any brand that works with creators, at any scale.

  • Agencies

    Sup fits into your client workflow. We do the execution, and you keep the client and the margin.

    See more

  • Ecom

    Track each post to clicks and sales with promo codes and affiliate links, and see who drives revenue.

    See more

  • Multi Location

    We source local micro-creators for every location. You brief, approve and track them from one place.

    See more

  • Restaurants

    Gifting and tasting campaigns that bring footfall, bookings and Google reviews, with covers tracked.

    See more

  • Retail

    Local creators send shoppers to the shelf. Receipt-verified purchases prove it in one dashboard.

    See more

  • Hotels

    Host creators for stays that fill rooms, and track the bookings, direct traffic and reviews that follow.

    See more

How it works

Our AI agents build your campaign before you start.

It comes with the shortlist, the scripts, the tracking codes and the reporting, and you approve or reject at three check points.

  1. Check point 01

    The Shortlist

    A shortlist built from verified Instagram and TikTok data, matched to your niche.

  2. Check point 02

    The Rates

    Rates negotiated against live benchmarks. Nothing is booked until you approve them.

  3. Check point 03

    The Content

    Every post reaches you before it publishes.

The process

Every campaign runs through seven stages, and our team and our AI agents run all seven.

The same process runs whether it is 10 creators or 1,000. Stage one, intelligence, is what makes the next six work: we read the category before we contact a creator.

  1. Stage 01

    Intelligence

    Signals AI reads the entire category before we plan.

  2. Stage 02

    Search

    A live search of 350 million creators on Instagram and TikTok, matched to your brief.

  3. Stage 03

    Recruit

    The shortlist comes to you for approval, and then we start outreach.

  4. Stage 04

    Negotiate

    We negotiate fees, deliverables and exclusivity.

  5. Stage 05

    Legals

    We handle contracts, usage rights and FTC disclosure.

  6. Stage 06

    Manage

    We handle the day-to-day messages and review every piece of content.

  7. Stage 07

    Pay

    You get one invoice, and we pay all the creators.

Negotiate

We handle every conversation.

Our team and our AI agents negotiate fees, deliverables, timelines and exclusivity with hundreds of creators at once. The final terms appear in your dashboard.

  • 48h

    Average time from approval to terms agreed

  • 74%

    Of approved creators accept terms first round

  • 312

    Creators currently in active negotiation

  • 0

    Emails, calls or DMs landing on your team

Payment

One invoice, and it comes from us.

You do not handle 50 invoices, 50 bank accounts and 50 currencies. Sup pays every creator, whether in cash, gifting, royalties or expenses, and bills you once per campaign.

We pay creators

We pay creator fees in every currency and handle the tax paperwork in each country.

Gifting logistics

We collect addresses, coordinate fulfilment, track parcels and arrange replacements.

Royalties and bonuses

Performance bonuses, whitelisting fees and repost rights are reconciled for you.

Full visibility

We do the work, and you watch it happen in your dashboard.

Outreach, contracts, usage rights, payments, tax and tracking are ours. Every creator, status, cost and result stays live in your dashboard, so you can look whenever you want.

  • 350M

    creators searched live on Instagram and TikTok

  • 650+

    brands and agencies

  • 4.7

    average Trustpilot rating

Case studies

Before Sup. After Sup.

Four campaigns, with the numbers their teams reported and the people who ran them. Each team did more with the same people.

Common Good

Common GoodCPG agency · US · 20-person team

12 months.

The work of three campaign managers is now done by one, a saving of $100k.

Admin hours per campaign
85 → 6Admin hours per campaign
Increase in campaigns per year, run by one person
32 → 61Increase in campaigns per year, run by one person
Expanded revenue created from greater capacity
$610,000Expanded revenue created from greater capacity
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Kelly ReedyCEO, Common Good Agency

1 / 3Common Good

Made for your brief

Because the system is ours, we can change any step for you.

Tell us the rule and we build it in minutes rather than weeks. Every step can be changed: search, qualification, approval, content review and payout.

What clients ask for, and what we build.

Real requests from real briefs. Each one was built the same day.

  • Rule“Block any creator who’s posted for a competitor in the last 90 days.”
  • Filter“Only surface creators whose top-three audience cities are our retail strongholds.”
  • Brief“Auto-generate briefs in our founder’s voice. Here’s a Loom of her speaking.”
  • Experiment“Split a 100-creator wave into four caption variants. Surface the winner mid-campaign.”

  • Custom lookalikes

    Give us three creators you love. We find 100 more like them, matched on audio, tone, persona and audience overlap.

  • Custom qualification

    Block creators who have worked with your competitors, or whose comments turn toxic. Whatever the rule, we apply it.

  • Deeper search data

    Search by caption keywords, audio use, comment sentiment or hashtag history, or anything else our AI agents can detect.

  • Custom approval workflows

    Build your own approval flow, for example junior reviewer, then senior reviewer, then client sign-off, with branches, comments and an audit trail.

  • Auto-brief in your voice

    Send us a Loom of your founder. Sup writes each creator’s brief in that voice, and you sign off in one click.

  • Auto-A/B at scale

    Split a 100-creator wave into four caption variants. Our AI agents find the winner mid-campaign and move the rest onto it.

Free with your first brief

Before you start, we give you intelligence on your top 100 competitors.

Our AI agents read up to 100 competitors in your category: their ads, their creators and the content that is pulling views.

Brands: make the budget caseAgencies: win the pitch

We analysed 116 brands in your niche

Brands in analysis

116

the full niche

Total followers

5.0M

across included brands

Median engagement

1.9%

per included brand

Creator views (361d)

130.3M

creator collaborations with these brands

Live ads

1,191

202 creatives running 90d+

Sup Signals: the niche dataset. Illustrative data.

Bet 01 of 03

The crave-bowl claim

  • Recipe or Process
  • Bold Claim

Recipe and process videos from micro creators are the format that lifts views most in this niche: 149,729 median views at 6.11 median virality, 1.93 times the niche median. A bold claim in the first frame puts the crouton where it belongs, as the thing that disappears first.

1.93×lift vs niche median
1,708,034 views@creator · 31.2k followers

The format: one bold-claim hook per video

  • H1the crouton that makes it the first bowl to disappear at every cookout
  • H2POV: you found a crouton that does NOT dissolve into mush the second it hits dressing
  • H3the only organic, seed-oil-free crouton I’ll put on a salad now

CTA: Comment CROUTON for the link, or use my code for 15% off your first bag. Face on camera lifts this format. Keep the crunch on the mic and no music over the bite.

01 / 03 · The crave-bowl claim

The alternatives

There are three ways to do this. Two of them cost you the work.

The job is the same either way. The difference is who does it, and what you pay before anything is booked.

A platform Sup
What it costsOne campaign, 20 creators$7,500 to creators+ $500 platform subscription+ 30 hours of your team’s time$7,500 to creatorsOur share comes out of that
Finding creatorsA search box with stale dataA live search of 350 million creators, matched to your brief
Getting a replyYou send the DMs, and the follow-upsWe chase. You never send a DM
Agreeing a priceYou guess, with nothing to compare toWe negotiate. You approve every price
Contracts, payments, taxYours to sort out, creator by creatorOurs, in every country you run in
Seeing what’s happeningThe spreadsheet you keep updatingA live dashboard, open it any time
What you payA subscription, booked or notNothing until a post is live
Who owns the creatorYouYou, including the ones you already have

Weighing one platform by name? See Sup beside it, with the price it publishes.

Your numbers

Your admin is quietly costing you a full-time salary.

Put your own numbers in. The hours below are the ones your team already spends sourcing, chasing and reporting before a single post goes live.

2 hours per creator. This includes creating the brief, sourcing, negotiating, managing issues, tracking etc. $40/hour.

You get back, every year

1,200hours$48,000

of 1,600 hours today

That’s a full-time salary, back every year.

Try for freeRequest a demo

Pricing

You carry none of the risk.

Nothing to sign up for and nothing to commit to. The only money that moves is the creator’s fee, and only once you’ve approved the post.

All in One

Pay per live post

$0/mo

  • $0 monthly fee
  • $0 retainer
  • $0 platform cost
Try for freeRequest a demo

We take our fee from the creator, and only after their post is live and approved.

What you get

Normal price

  • Software to search, contact and track creatorsNormal price: $500 a month
  • Sourcing, outreach and rate negotiation, done for youNormal price: $7,500 a campaign
  • The admin your team does today: briefs, chasing and trackingNormal price: $80 a creator
  • Your Audit Report: a full audit of your brand against your marketNormal price: $900
  • Your Winning Videos Report: the formats and hooks that win your marketNormal price: $450
  • Your Market Dataset: competitors’ ads, posts and creator posts, with viewsNormal price: $600
  • Contracts and usage rightsIncluded
  • Creator payments and taxIncluded
  • Tracked links and promo codesIncluded
  • Live dashboard and end-of-campaign reportIncluded
  • Unlimited seats for your teamIncluded

Your price: $0 a month. You pay only for posts that go live.

  • You see every creator’s quote before you pay anything.

  • Nothing is booked until you approve the creator’s price.

  • No creators you’d book, no fee.

Execution Partner: you brief, we run itFull Service: we run it all

Five new teams a month.

Try for freeRequest a demo

FAQ

In case you missed anything.

Everything teams ask before they send the first brief.

  • Send a brief and our AI agents read up to 100 competitors in your niche: their ads, their creators and the content that works. It comes back as a deck. Brands use it to make the budget case, and agencies use it to win the pitch. It’s yours to keep, whether or not you run a campaign with us.

  • Both. Our AI agents find the creators and our team negotiates with them. You get a finished campaign rather than a dashboard to learn.

  • Not on the Execution Partner tier. Briefs and creator selection stay with you on purpose, because that part is yours.

  • We contract and pay them through the same system. Our fee applies only to creators we source.

  • Every creator gets a unique tracked link and promo code. You see posts, clicks, redemptions and revenue by creator in real time, and the report is ready when the campaign ends.

  • No. We take on the part of the job they hate, the part that nearly made two people on one team quit.

Deep-dive audits

We publish our audits in full.

Every one is a whole category read end to end: the brands, the creators, the ads and the content actually working. Yours arrives with your first brief.

Founding Story

Why We Built Sup

“We spent years watching brands waste thousands on influencer platforms that gave them a login, a stale database, and zero support. Sup exists because I believe influencer marketing should be a service, not a software problem. We pair AI with a real team so brands get results - and proof those results are real”
Matt GreenwellMatt GreenwellCo-Founder

See how many creators post about you and your competitors

Type in your brand's Instagram handle and we count the creators who post about you and about your five closest competitors. It takes about a minute and it is free. Or request a demo and we will show you the creators in your niche.

Try for freeRequest a demo

You do not need an account. We read public Instagram data only.