Brand Library · Grocery & food
Trader Joe's creator content examples
Real creator posts tagging @traderjoes from the last 12 months — what the content actually looks like, and the numbers each post did. Use it as a swipe file for briefs.
Want the 1,065 creators behind posts like these — with real engagement data?
See the top Trader Joe's creators ›How this page is built
We continuously track a live database of 2.3M+ creators. This page shows public Instagram posts that tag @traderjoes — organic and paid together — over the last 12 months, and the creators behind them. Tagging a brand doesn’t mean a post was sponsored.
Trader Joe's is a trademark of its owner. Sup is not affiliated with or endorsed by Trader Joe's. If you’re featured and want changes or removal, email hello@sup.co.
FAQ
Trader Joe's and creators: common questions
Yes. We have recorded 1,065 creators posting about Trader Joe's and tagging the brand, across 1,341 posts in the last twelve months. This page shows 14 of those posts and 24 of those creators.
The largest accounts tagging Trader Joe's include @jon.bouff, @symonneharrison, @bakewithzoha, @adelainemorin, @marissamcnamara and @jamesbok. The most frequent is @slowslimmer, with 7 tagged posts in the window. A creator tagging a brand is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the creators on this page, 8% are mid-tier creators (100,000 to 500,000) and 92% are macro creators (500,000 and above). The median has 811K followers and the average engagement rate is 2.2%.
No. We are not connected to Trader Joe's and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Trader Joe's and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the grocery & food category and collect the posts where a creator tags them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Does Trader Joe's work with creators?
Yes. We have recorded 1,065 creators posting about Trader Joe's and tagging the brand, across 1,341 posts in the last twelve months. This page shows 14 of those posts and 24 of those creators.
Which creators post about Trader Joe's?
The largest accounts tagging Trader Joe's include @jon.bouff, @symonneharrison, @bakewithzoha, @adelainemorin, @marissamcnamara and @jamesbok. The most frequent is @slowslimmer, with 7 tagged posts in the window. A creator tagging a brand is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does Trader Joe's attract?
Across the creators on this page, 8% are mid-tier creators (100,000 to 500,000) and 92% are macro creators (500,000 and above). The median has 811K followers and the average engagement rate is 2.2%.
Is this page affiliated with Trader Joe's?
No. We are not connected to Trader Joe's and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Trader Joe's and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the grocery & food category and collect the posts where a creator tags them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
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