Research & Data
Original research from live campaign data
We track whole categories — every brand, every live creator ad, every creator behind them — and publish what we find. No surveys, no scraped opinions: measured behaviour from the platforms themselves.
116
brands in one dataset
1,191
live ads tracked
130.3M
creator views analysed
361
day tracking window
One category dataset at a glance — every report below is built the same way.
Published reports
Two kinds, built from the same data. Pick a lane, or browse everything below.
10 reports
Elizabeth's
Better-for-you food: 116 brands, the live ads they run, and the plays a challenger can copy.
PowerUp Snacks
The US snacks category: the largest creative set we have published, mapped by hook, format and creator tier.
Slate Milk
The protein-drinks category read end to end — who runs creator ads, which formats move, and the creators behind the top posts.
PRÉS
A challenger ranked 88 of 97 on followers but 41 of 97 on creators, and what it is leaving on the table in paid.
Skincare Junkie
Indie DTC skincare across paid, owned content and the creator conversation.
Rizz Superfood Gummies
A high-output gummy brand making creator-style content with almost no creators attached.
meCore
Where meCore stands across paid, organic, content and creators in the global fashion-app niche.
Hamburger Helper
Top 10 of 57 on ad volume, bottom half on creators — and zero of the ten creator strategies its rivals run.
Buns From Home
Where Buns From Home stands in the London cafés and bakeries category.
GAIL's Bakery
The London cafés and bakeries category, built from 642 niche brands and 539 active ad creatives.
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