Brand Library · Makeup & beauty
Rare Beauty creator content examples
Real creator posts tagging @rarebeauty from the last 12 months — what the content actually looks like, and the numbers each post did. Use it as a swipe file for briefs.
Want the 1,974 creators behind posts like these — with real engagement data?
See the top Rare Beauty creators ›How this page is built
We continuously track a live database of 2.3M+ creators. This page shows public Instagram posts that tag @rarebeauty — organic and paid together — over the last 12 months, and the creators behind them. Tagging a brand doesn’t mean a post was sponsored.
Rare Beauty is a trademark of its owner. Sup is not affiliated with or endorsed by Rare Beauty. If you’re featured and want changes or removal, email hello@sup.co.
FAQ
Rare Beauty and creators: common questions
Yes. We have recorded 1,974 creators posting about Rare Beauty and tagging the brand, across 3,091 posts in the last twelve months. This page shows 18 of those posts and 24 of those creators.
The largest accounts tagging Rare Beauty include @thejeanniemai, @leilanigreen, @loginasalah, @xthuyle, @livshine_ and @livefitelle. The most frequent is @geena.hunt, with 5 tagged posts in the window. A creator tagging a brand is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the creators on this page, 100% are macro creators (500,000 and above). The median has 1.2M followers and the average engagement rate is 2.3%.
No. We are not connected to Rare Beauty and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Rare Beauty and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the makeup & beauty category and collect the posts where a creator tags them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Does Rare Beauty work with creators?
Yes. We have recorded 1,974 creators posting about Rare Beauty and tagging the brand, across 3,091 posts in the last twelve months. This page shows 18 of those posts and 24 of those creators.
Which creators post about Rare Beauty?
The largest accounts tagging Rare Beauty include @thejeanniemai, @leilanigreen, @loginasalah, @xthuyle, @livshine_ and @livefitelle. The most frequent is @geena.hunt, with 5 tagged posts in the window. A creator tagging a brand is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does Rare Beauty attract?
Across the creators on this page, 100% are macro creators (500,000 and above). The median has 1.2M followers and the average engagement rate is 2.3%.
Is this page affiliated with Rare Beauty?
No. We are not connected to Rare Beauty and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at Rare Beauty and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the makeup & beauty category and collect the posts where a creator tags them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
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