Brand Library · Running shoes
HOKA creator content examples
Real creator posts tagging @hoka from the last 12 months — what the content actually looks like, and the numbers each post did. Use it as a swipe file for briefs.
Want the 1,049 creators behind posts like these — with real engagement data?
See the top HOKA creators ›How this page is built
We continuously track a live database of 2.3M+ creators. This page shows public Instagram posts that tag @hoka — organic and paid together — over the last 12 months, and the creators behind them. Tagging a brand doesn’t mean a post was sponsored.
HOKA is a trademark of its owner. Sup is not affiliated with or endorsed by HOKA. If you’re featured and want changes or removal, email hello@sup.co.
FAQ
HOKA and creators: common questions
Yes. We have recorded 1,049 creators posting about HOKA and tagging the brand, across 1,795 posts in the last twelve months. This page shows 11 of those posts and 24 of those creators.
The largest accounts tagging HOKA include @danaemercer, @welcometoheidi, @walksauce42_, @carlradke, @tracie_and_cheryl and @meg.boggs. The most frequent is @carlradke, with 4 tagged posts in the window. A creator tagging a brand is not proof of a paid partnership, and we do not claim to know which of these were paid.
Across the creators on this page, 79% are mid-tier creators (100,000 to 500,000) and 21% are macro creators (500,000 and above). The median has 312K followers and the average engagement rate is 2.8%.
No. We are not connected to HOKA and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at HOKA and would like the page changed or removed, email hello@sup.co and we will action it.
We track every brand in the running shoes category and collect the posts where a creator tags them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
Does HOKA work with creators?
Yes. We have recorded 1,049 creators posting about HOKA and tagging the brand, across 1,795 posts in the last twelve months. This page shows 11 of those posts and 24 of those creators.
Which creators post about HOKA?
The largest accounts tagging HOKA include @danaemercer, @welcometoheidi, @walksauce42_, @carlradke, @tracie_and_cheryl and @meg.boggs. The most frequent is @carlradke, with 4 tagged posts in the window. A creator tagging a brand is not proof of a paid partnership, and we do not claim to know which of these were paid.
What size of creator does HOKA attract?
Across the creators on this page, 79% are mid-tier creators (100,000 to 500,000) and 21% are macro creators (500,000 and above). The median has 312K followers and the average engagement rate is 2.8%.
Is this page affiliated with HOKA?
No. We are not connected to HOKA and this page is not endorsed by them. It is a public record of creator activity we observed on Instagram, published as research. If you work at HOKA and would like the page changed or removed, email hello@sup.co and we will action it.
How is this measured?
We track every brand in the running shoes category and collect the posts where a creator tags them, over a twelve month window. Follower and engagement figures are recalculated at collection rather than carried forward. The full method is on our methodology page.
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