For hotels & resorts

Influencer Marketing for Hotels, on Autopilot

Our team finds the travel creators your guests already follow, negotiates hosted stays and fees, and handles contracts, payments and tracking. The brief and every approval stay with you. You only pay creators for posts that go live.

  • Free — we charge creators
  • Creators matched in 48 hours
Get Started ›

BONUS: get a free 100-competitor intelligence report for your brand.

4.9Trustpilot

Trusted by 650+ brands and agencies

The Problem

You comp rooms for creators, and the bookings never show up.

Sourcing, chasing, contracts, payments, reporting — 60% of the week, before anyone’s booked.

  • You hold back budget

    It was there to spend.

  • You overpay creators

    Not enough options to compare.

  • You can’t test enough

    Admin caps the volume.

  • Your team’s in pain

    Nobody signed up for admin.

  • You work off bad data

    Rates and followers months out of date.

  • You can’t find the right ones

    Search only sees what it last scraped.

Our solution

Sup is a done-for-you service that fills rooms. Not another platform to log into.

We are a fully-managed AI platform that pairs brands with micro and macro creators who produce user generated content on demand and at scale.

Top posts from six live niches in our own dataset. Views are those posts’ real figures.

Campaign playbook

Any campaign you can dream up — we deploy it.

Choose from 18 campaign strategies, or mix them. We run whichever you pick.

  • High-volume gifting & seeding

    Nano and micro creators receive product and post organically. Cheapest reach per dollar, biggest UGC pipeline.

  • UGC for paid ads

    Owned-rights creator content licensed for Meta and TikTok ad creative. Three-week turnaround.

  • UGC for organic feed

    Same content engine, deployed to the brand’s own handles. Keeps the feed alive without a studio.

  • Spark ads / whitelisting

    Brand ads served from creators’ own handles. Authenticity halo, lower CPMs, larger creative inventory.

  • Always-on creator retainers

    Monthly cohort. Same creators, fresh content every month. Compounds awareness and review density.

  • TikTok Shop affiliate

    Performance-only creators driving in-feed Shop conversions. Live commerce plus commission.

Customers

Who is this for?

Built for any brand that works with creators — at any scale.

  • Agencies

    Plug Sup into your client workflow. We do the execution, you keep the relationship and the margin.

    See more

  • Ecom

    Track content to clicks to sales with promo codes and affiliate links. Know who drives revenue.

    See more

  • Multi Location

    Source local micro-creators for every location. Brief, approve and track them all from one place.

    See more

  • Restaurants

    Run gifting and tasting campaigns that drive footfall, bookings and Google reviews. Track covers.

    See more

  • Retail

    Local creators send shoppers to the shelf. Receipt-verified purchases prove it in one dashboard.

    See more

  • Hotels

    Host creators for stays that fill rooms, not just feeds. Track bookings, direct traffic and reviews.

    See more

How it works

Your campaign is pre-built by our AI before you even start.

Shortlist, scripts, tracking codes and ROI. All you do is approve or reject at three check points.

  1. Check point 01

    The Shortlist

    Verified Instagram and TikTok data, matched to your niche.

  2. Check point 02

    The Rates

    Negotiated against live benchmarks. Nothing books until you approve.

  3. Check point 03

    The Content

    Every post reaches you before it publishes.

The process

Seven stages. Every campaign. Off your plate.

Same playbook whether it’s 10 creators or 1,000. Stage one — intelligence — is what makes the next six work. We read the category before we touch a creator.

  1. Stage 01

    Intelligence

    Signals AI reads the entire category before we plan.

  2. Stage 02

    Search

    Sourced live from IG & TikTok, matched to brief.

  3. Stage 03

    Recruit

    Approval flow to you. Then outreach.

  4. Stage 04

    Negotiate

    Fees, deliverables, exclusivity.

  5. Stage 05

    Legals

    Contracts, usage rights, FTC.

  6. Stage 06

    Manage

    Day-to-day comms, content review.

  7. Stage 07

    Pay

    One invoice. We pay all creators.

Negotiate

Every conversation handled.

Our team and AI negotiate fees, deliverables, timelines and exclusivity — across hundreds of creators in parallel. You get the final terms in your dashboard.

  • 48h

    Average time from approval to terms agreed

  • 74%

    Of approved creators accept terms first round

  • 312

    Creators currently in active negotiation

  • 0

    Emails, calls or DMs landing on your team

Payment

One invoice. From us.

No 50 creator invoices, 50 bank accounts, 50 currencies. Sup pays every creator — cash, gifting, royalties, expenses — and bills you once per campaign.

We pay creators

All creator fees handled across currencies and tax jurisdictions.

Gifting logistics

Address collection, fulfilment coordination, tracking, replacements.

Royalties & bonuses

Performance bonuses, whitelisting fees, repost rights — all reconciled.

Full visibility

We do the work. You watch it happen in your dashboard.

Outreach, contracts, usage rights, payments, tax and tracking are ours. Every creator, status, cost and result stays live in your dashboard — look whenever you want.

  • 2.3M+

    creators in the database

  • 650+

    brands and agencies

  • 4.9

    average Trustpilot rating

Case studies

Before Sup. After Sup.

Four campaigns, the numbers their teams reported, and the people who ran them. Same team, more output — every time.

Common Good

Common GoodCPG agency · US · 20-person team

12 months.

Three internal campaign managers, reduced down to one — a $100k saving.

Admin hours per campaign
85 → 6Admin hours per campaign
Increase in campaigns per year, run by one person
32 → 61Increase in campaigns per year, run by one person
Expanded revenue created from greater capacity
$610,000Expanded revenue created from greater capacity
“Sup has saved us hours and hours of pain and admin. We can now focus on the creative, winning new clients, and expansion.”
Kelly ReedyCEO, Common Good Agency

1 / 3Common Good

Made for your brief

AI-native means you can bend any flow.

Tell us the rule and we build the logic in minutes, not weeks. Every step — search, qualification, approval, content review, payout — is something we can re-route.

What you’d ask. What we’d build.

Real prompts from real briefs. Each one is a custom rule shipped same-day.

  • Rule“Block any creator who’s posted for a competitor in the last 90 days.”
  • Filter“Only surface creators whose top-three audience cities are our retail strongholds.”
  • Brief“Auto-generate briefs in our founder’s voice — here’s a Loom of her speaking.”
  • Experiment“Split a 100-creator wave into four caption variants. Surface the winner mid-campaign.”

  • Custom lookalikes

    Give us three creators you love. We find 100 more like them — matched by audio, tone, persona and audience overlap.

  • Custom qualification

    Block creators who’ve worked with your competitors. Block toxic comment ratios. Whatever the rule, we honour it.

  • Deeper search data

    Caption keywords, audio use, comment sentiment, hashtag history — search by anything the AI can detect.

  • Custom approval workflows

    Build your own multi-stage flow: junior reviewer, senior reviewer, client signoff. Branching, comments, audit trail.

  • Auto-brief in your voice

    Drop a Loom of your founder. Sup writes per-creator briefs in that voice. You sign off in one click.

  • Auto-A/B at scale

    Split a 100-creator wave into four caption variants. AI surfaces the winner mid-campaign and re-routes the rest.

Free with your first brief

Before you start, we give you intelligence on your top 100 competitors.

Our AI reads up to 100 competitors in your category — their ads, their creators, and the content actually pulling views.

Brands: make the budget caseAgencies: win the pitch

We analysed 116 brands in your niche

Brands in analysis

116

the full niche

Total followers

5.0M

across included brands

Median engagement

1.9%

per included brand

Creator views (361d)

130.3M

creator collaborations with these brands

Live ads

1,191

202 creatives running 90d+

Sup Signals: the niche dataset. Illustrative data.

Bet 01 of 03

The crave-bowl claim

  • Recipe or Process
  • Bold Claim

Recipe-or-process from micro creators is this niche’s high-lift lane — 149,729 median views at 6.11 median virality, 1.93× the niche median. A frame-1 bold claim puts the crouton where it already belongs and makes it the crave that “disappears”.

1.93×lift vs niche median
1,708,034 views@creator · 31.2k followers

The format — one bold-claim hook per video

  • H1the crouton that makes it the first bowl to disappear at every cookout
  • H2POV: you found a crouton that does NOT dissolve into mush the second it hits dressing
  • H3the only organic, seed-oil-free crouton I’ll put on a salad now

CTA: Comment CROUTON for the link, or use my code for 15% off your first bag. Face-on-camera lifts this format — keep the crunch on mic, no music over the bite.

01 / 03 · The crave-bowl claim

The alternatives

There are three ways to do this. Two of them cost you the work.

Same job either way. The difference is who ends up doing it, and what you pay whether or not anything gets booked.

A platformSup
What it costsOne campaign, 20 creators$7,500 to creators+ $500 platform subscription+ 30 hours of your team’s time$7,500 to creatorsOur share comes out of that
Finding creatorsA search box with stale dataMatched to your brief from live data
Getting a replyYou send the DMs, and the follow-upsWe chase. You never send a DM
Agreeing a priceYou guess, with nothing to compare toWe negotiate. You approve every price
Contracts, payments, taxYours to sort out, creator by creatorOurs, in every country you run in
Seeing what’s happeningThe spreadsheet you keep updatingA live dashboard, open it any time
What you payA subscription, booked or notNothing until a post is live
Who owns the creatorYouYou — including the ones you already have

Your numbers

Your admin is quietly costing you a full-time salary.

Put your own numbers in. The hours below are the ones your team already spends sourcing, chasing and reporting — before a single post goes live.

2 hours per creator. This includes creating the brief, sourcing, negotiating, managing issues, tracking etc. $40/hour.

You get back, every year

1,200hours$48,000

of 1,600 hours today

That’s a full-time salary, back every year.

Get Started

Pricing

You carry none of the risk.

Nothing to sign up for and nothing to commit to. The only money that moves is the creator’s fee — and only once you’ve approved the post.

All in One

Pay per live post

$0/mo

  • $0 monthly fee
  • $0 retainer
  • $0 platform cost
Get Started

We take our fee from the creator — and only after their post is live and approved.

What’s included:

  • Creator sourcing and verified shortlists
  • Outreach and rate negotiation
  • Contracts and usage rights
  • Creator payments and tax
  • Tracked links and promo codes
  • Live dashboard and end-of-campaign report
  • Unlimited seats for your team
  • Free 100-competitor intelligence report

  • Nothing is booked until you approve the creator’s price.

  • No creators you’d book, no fee.

  • The Better-Rate Guarantee — better rates than yours, or we waive our fee.

Execution Partner — you brief, we run itFull Service — we run it all

Five new teams a month.

Get Started

FAQ

In case you missed anything.

Everything hotel and resort teams ask before they send the first brief.

  • Send a brief and our AI analyses up to 100 competitors in your niche — their ads, their creators, the content that’s actually working — and hands it back as a deck. Brands use it to make the budget case internally; agencies use it to win the pitch. It’s yours to keep, whether or not you run a campaign with us.

  • Both. Our tech sources, our team negotiates. You get output, not a dashboard to learn.

  • Not on the Execution Partner tier — deliberately. Briefs and creator selection stay with you. That’s the part that’s yours.

  • We contract and pay them through the same rail. Our fee only applies to creators we source.

  • Every creator gets a unique tracked link and promo code. You see posts, clicks, redemptions and revenue by creator, in real time — and the report is built by the time the campaign ends.

  • No. We’re getting rid of the part of the job they hate — the part that nearly made two people on one team quit.

Deep-dive audits

We publish our audits in full.

Every one is a whole category read end to end — the brands, the creators, the ads and the content actually working. Yours arrives with your first brief.

Founding Story

Why We Built Sup

“We spent years watching brands waste thousands on influencer platforms that gave them a login, a stale database, and zero support. Sup exists because I believe influencer marketing should be a service, not a software problem. We pair AI with a real team so brands get results - and proof those results are real”
Matt GreenwellMatt GreenwellCo-Founder

Book a call. Worst case, you keep the report.

On the call we will show you the travel creators who post about your destination and build you a free intelligence report on the hotels you compete with, before you pay anything. If we cannot beat what you would have found yourself, you have lost nothing but half an hour.

Get Started ›

We take on five new teams a month — book before this month closes.