Free tool

Engagement rate calculator

The first number we check before booking any creator. Likes plus comments, divided by followers — averaged over recent posts.

FollowersAvg likes per postAvg comments per post

Average the last 10–12 posts (skip giveaways — they inflate the number). Works for Instagram and TikTok alike.

Engagement rate

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Enter the numbers to see the rate and how it compares.

Bands are a rough industry guide. We vet every creator against live category data before a booking.

Engagement is step one — we vet creators against live category benchmarks, fake-follower signals and real view data before any booking.