Creator Directory Β· Updated September 2026
The UK beauty creators with audiences that genuinely engage β ranked with live follower, engagement and average-view data. We track 1,496 beauty creators with a verified UK home base; these are the standouts.
62 creators, ranked by audience
From makeup counters to founder of VIEVE
1.3M
Followers
1.2%
Engagement
383K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊMum to Bella and Grace β makeup is my superpower
776K
Followers
4.3%
Engagement
10M
Avg views
Post categories
Audience gender
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Unlock βΊLondon beauty and glam creator
715K
Followers
2.1%
Engagement
169K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊWeekly beauty uploads β 600K on YouTube
609K
Followers
1.3%
Engagement
410K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊFifth-generation hairdresser based in London
604K
Followers
1.4%
Engagement
998K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊObsessed with makeup, music, film and fashion
569K
Followers
1.3%
Engagement
338K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊLondon beauty, lifestyle and travel
545K
Followers
7.3%
Engagement
259K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊDigital diary β makeup, fashion and lifestyle
543K
Followers
4.2%
Engagement
1.2M
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊBeauty creator between Madrid and London
531K
Followers
3.8%
Engagement
373K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊOne girl, a lot of skincare β 1.9M on TikTok
486K
Followers
2.5%
Engagement
774K
Avg views
Post categories
Audience gender
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Unlock βΊMakeup, fashion and lifestyle β SophDoesLife
475K
Followers
1.3%
Engagement
209K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊCruelty-free makeup artistry
460K
Followers
13.3%
Engagement
190K
Avg views
Post categories
Audience gender
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Unlock βΊNail artist β me and my nails
395K
Followers
1.3%
Engagement
276K
Avg views
Post categories
Audience gender
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Unlock βΊBeauty & lifestyle tips β 625K on YouTube
376K
Followers
7.4%
Engagement
2M
Avg views
Post categories
Cities
Countries
Audience gender
Unlock βΊAudience gender breakdown is available on a strategy call.
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Unlock βΊMy world of everything beauty, fashion and life
368K
Followers
1.8%
Engagement
76K
Avg views
Post categories
Countries
Audience gender
Unlock βΊAudience gender breakdown is available on a strategy call.
Email: Price: Email and price are available on a strategy call.
Unlock βΊLondon beauty and lifestyle creator
346K
Followers
3.2%
Engagement
100K
Avg views
Post categories
Cities
Countries
Audience gender
Unlock βΊAudience gender breakdown is available on a strategy call.
Email: Price: Email and price are available on a strategy call.
Unlock βΊMakeup and fashion β a one-woman show
326K
Followers
2.8%
Engagement
96K
Avg views
Post categories
Cities
Countries
Audience gender
Unlock βΊAudience gender breakdown is available on a strategy call.
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Unlock βΊLondon beauty creator
297K
Followers
1.4%
Engagement
78K
Avg views
Post categories
Audience gender
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Unlock βΊQualified MUA β 1.8M on TikTok
265K
Followers
1.0%
Engagement
111K
Avg views
Post categories
Cities
Countries
Audience gender
Unlock βΊAudience gender breakdown is available on a strategy call.
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Unlock βΊLiverpool beauty blogger
246K
Followers
1.4%
Engagement
75K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊMore than just photos β London beauty
245K
Followers
2.8%
Engagement
176K
Avg views
Post categories
Cities
Countries
Audience gender
Unlock βΊAudience gender breakdown is available on a strategy call.
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Unlock βΊScottish beauty creator in London
238K
Followers
2.2%
Engagement
79K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊBeauty, fragrance and travel
222K
Followers
1.2%
Engagement
44K
Avg views
Post categories
Cities
Countries
Audience gender
Unlock βΊAudience gender breakdown is available on a strategy call.
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Unlock βΊ30 hair colours in 30 days
219K
Followers
3.9%
Engagement
231K
Avg views
Post categories
Audience gender
Unlock βΊAudience gender breakdown is available on a strategy call.
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Unlock βΊInfluencing into girlhood β hair love & skincare
218K
Followers
12.4%
Engagement
946K
Avg views
Post categories
Cities
Countries
Audience gender
Unlock βΊAudience gender breakdown is available on a strategy call.
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Unlock βΊSlow beauty, skin rituals and honest real life
212K
Followers
3.4%
Engagement
176K
Avg views
Post categories
Cities
Countries
Audience gender
Unlock βΊAudience gender breakdown is available on a strategy call.
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Unlock βΊMakeup, lifestyle, fashion and travel
194K
Followers
1.9%
Engagement
60K
Avg views
Post categories
Cities
Countries
Audience gender
Unlock βΊAudience gender breakdown is available on a strategy call.
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Unlock βΊYour favourite band's favourite hairdresser
184K
Followers
1.0%
Engagement
25K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊOutfit inspo, beauty, cooking and lifestyle
181K
Followers
1.6%
Engagement
124K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊVietnamese beauty creator in London
180K
Followers
3.0%
Engagement
21K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊFine artist and blush fanatic
177K
Followers
16.8%
Engagement
445K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊMedical aesthetician & biomedical scientist β skin diary
174K
Followers
3.8%
Engagement
109K
Avg views
Post categories
Cities
Countries
Audience gender
Unlock βΊAudience gender breakdown is available on a strategy call.
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Unlock βΊLondon beauty and lifestyle creator
173K
Followers
2.3%
Engagement
91K
Avg views
Post categories
Cities
Countries
Audience gender
Unlock βΊAudience gender breakdown is available on a strategy call.
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Unlock βΊIrish-born beauty shapeshifter β pro MUA in London
172K
Followers
1.1%
Engagement
29K
Avg views
Post categories
Cities
Countries
Audience gender
Unlock βΊAudience gender breakdown is available on a strategy call.
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Unlock βΊMakeup, fashion and skincare β 700K on TikTok
171K
Followers
8.6%
Engagement
912K
Avg views
Post categories
Countries
Audience gender
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Unlock βΊBeauty between London and Hong Kong
169K
Followers
3.7%
Engagement
55K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊGreek creator β London, NYC and LA
167K
Followers
1.3%
Engagement
140K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊA little graphic liner to spice things up
165K
Followers
1.6%
Engagement
101K
Avg views
Post categories
Audience gender
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Unlock βΊYour favourite Australian makeup diva in London
163K
Followers
3.3%
Engagement
40K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊMy digital diary β London and Manchester
160K
Followers
5.7%
Engagement
101K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊ3.2M on TikTok β London and the Isle of Wight
159K
Followers
1.5%
Engagement
20K
Avg views
Post categories
Countries
Audience gender
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Unlock βΊNail artist in Bristol
156K
Followers
1.0%
Engagement
32K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊEdinburgh beauty and lifestyle
155K
Followers
8.4%
Engagement
419K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊCanon UK creator β Dublin and London
149K
Followers
3.5%
Engagement
112K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊBeauty, fashion and travel β London and Dubai
136K
Followers
1.4%
Engagement
45K
Avg views
Post categories
Cities
Countries
Audience gender
Unlock βΊAudience gender breakdown is available on a strategy call.
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Unlock βΊLondon beauty β LookFantastic and Sephora partner
130K
Followers
5.1%
Engagement
67K
Avg views
Post categories
Cities
Countries
Audience gender
Unlock βΊAudience gender breakdown is available on a strategy call.
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Unlock βΊLondon beauty creator
127K
Followers
9.3%
Engagement
90K
Avg views
Post categories
Cities
Countries
Audience gender
Unlock βΊAudience gender breakdown is available on a strategy call.
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Unlock βΊA little bit of everything β UK beauty
123K
Followers
1.2%
Engagement
27K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊWinner of Glow Up season 5
121K
Followers
1.6%
Engagement
54K
Avg views
Post categories
Audience gender
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Unlock βΊCEO of Knott Hair β Lagos, London, Shanghai
119K
Followers
12.0%
Engagement
110K
Avg views
Post categories
Audience gender
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Unlock βΊUK beauty, fashion and lifestyle
117K
Followers
1.2%
Engagement
59K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊStep into my visual journal β founder of Saio Restores
117K
Followers
2.1%
Engagement
45K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊGrey hair tips and real talk
115K
Followers
6.4%
Engagement
155K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊChaotic makeup β fun to play with
113K
Followers
1.3%
Engagement
24K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊHair, beauty, skincare and lifestyle
112K
Followers
4.6%
Engagement
36K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊMy cute little self-care life
107K
Followers
1.1%
Engagement
31K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊNatural henna, hair henna and hair oils
106K
Followers
3.9%
Engagement
192K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊFashion, beauty and POVs
104K
Followers
1.3%
Engagement
26K
Avg views
Post categories
Audience gender
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Unlock βΊLifestyle, beauty, family and food
103K
Followers
1.9%
Engagement
58K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊPro MUA and bridal artist in Manchester
99K
Followers
1.1%
Engagement
169K
Avg views
Post categories
Cities
Countries
Audience gender
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Unlock βΊBeauty creator and makeup artist in London
99K
Followers
4.2%
Engagement
83K
Avg views
Post categories
Audience gender
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Unlock βΊLong, glossy hair rituals β 1.3M on TikTok
98K
Followers
1.9%
Engagement
584K
Avg views
Post categories
Cities
Countries
Audience gender
Unlock βΊAudience gender breakdown is available on a strategy call.
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Unlock βΊAudience breakdowns, past brand work and realistic rates for beauty creators in the UK, free on a strategy call.
We continuously track 1,496 beauty creators with a verified home base in the UK β part of a live database of 2.3M+ creators. Rankings weigh followers, computed engagement rate (likes + comments Γ· followers) and average views together, and every profile is reviewed by a human before it appears here.
This page shows public Instagram data only. If youβre listed and want changes or removal, email hello@sup.co and weβll act on it fast.
FAQ
Everything on this page is measured from live Instagram and TikTok data. These answers are generated from the 62 creators shown above, so they change when the data does.
This page ranks 62 beauty creators in the UK. We track 1,496 of them in total and show the strongest here, ranked by follower count, engagement rate and average views.
The median creator on this page has 176K followers, and the average engagement rate across the page is 3.6%. By size, 5% are micro creators (10,000 to 100,000), 81% are mid-tier creators (100,000 to 500,000) and 15% are macro creators (500,000 and above).
Jamie Genevieve (@jamiegenevieve) has the largest following on this page at 1.3M. Follower count is not the same as performance though. Ngozi Edeme (@paintedbyesther) has the highest engagement rate here at 16.77%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Beauty, Fashion & Style, Travel & Adventure and Personal Development & Motivation. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified the UK home base. The places they mention most in their posts are London, Bristol and Los Angeles. By country, the most mentioned are United Kingdom, United States and France. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
This page ranks 62 beauty creators in the UK. We track 1,496 of them in total and show the strongest here, ranked by follower count, engagement rate and average views.
The median creator on this page has 176K followers, and the average engagement rate across the page is 3.6%. By size, 5% are micro creators (10,000 to 100,000), 81% are mid-tier creators (100,000 to 500,000) and 15% are macro creators (500,000 and above).
Jamie Genevieve (@jamiegenevieve) has the largest following on this page at 1.3M. Follower count is not the same as performance though. Ngozi Edeme (@paintedbyesther) has the highest engagement rate here at 16.77%, which is usually the better signal of whether an audience is paying attention.
Across this page the most common post categories are Beauty, Fashion & Style, Travel & Adventure and Personal Development & Motivation. These come from what the creators actually post, not from a self-declared bio.
Every creator here has a verified the UK home base. The places they mention most in their posts are London, Bristol and Los Angeles. By country, the most mentioned are United Kingdom, United States and France. These are mentions in content, so they show where a creator talks about, which is not always where their audience lives.
We hold the email address and the going rate for every creator on this page, but we do not publish either. Book a strategy call and we will share the ones relevant to your brief, along with the audience breakdown behind each profile.
Follower counts, engagement rates and average views are collected directly from Instagram and TikTok and recalculated on every refresh, not carried over from an older pull. There is no survey and no panel behind these numbers. You can read the full method on our methodology page.
We source, negotiate, contract, pay and track β you approve every step and only pay for posts that go live. Creators matched to your brief in 48 hours.
Book a Strategy Call βΊ